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Company Interview Excerpt
BRIAN FITZGERALD - CHIPWRIGHTS


Full article published: 11/5/2003


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TWST: Can you give us an historical overview of ChipWrights?
Mr. Fitzgerald: We founded the company in late 1999, early 2000. The company is privately held. We just closed our series C financing last spring. To date the company has raised $32 million in equity capital. We are located in Waltham, Massachusetts and have a small office in San Jose and another one in Tokyo as well with roughly 60 folks or so. We have been growing quite well and have just moved the company to a new headquarters office location here in the Boston area. Fundamentally, what our company does and what our intellectual property is, is a microprocessor called a visual signal processor. We offer a couple different visual signal processors to the market. They are of our own design, so that's our intellectual property. The microprocessor is as fully programmable as any other microprocessor, say as an Intel Pentium, or something from IBM. What our microprocessor, visual signal processor, does, is it works on a special kind of data better than any other microprocessor in the world. Specifically 'narrow data.'--data that is narrow in width. The largest single example of narrow data in the world is digital imaging. We do narrow data at a very modest price point and we do it on a very, very low battery power budget. So, our strategic market segment is portable imaging, specifically for digital cameras and personal video recorders, home security cameras, those type of markets. What we offer is a fully programmable microprocessor, so everything is done in software for targeting digital imaging; it's not just a chip for a camera. The reason we chose that target market, is that for most microprocessors it is a harsh environment. You have to have very good performance to do digital imaging, because it is a tough problem to do mathematically. Plus you have to be at a consumer price point and you have to be running on batteries. We do all those things exceptionally well. We don't see a lot of competition there from programmable solutions. The other aspect of that market segment is that it has a very, very high growth potential. It is a market segment that concerns itself with profitability, time to market issues, evolving standards and so forth, which blends very well with a programmable solution. So, that's, the market we're going after.

 

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