Dr. Gerzberg: Zoran is in very fast-growing markets. We are a leader in the consumer electronics market, with a specific focus on the DVD market ' both playback and recordable DVDs ' the digital camera market and the converging applications in the consumers' living room. With a recent announcement, we've said that we are also entering the digital TV and the digital printing markets. Zoran has been around for 20 years as an innovator and pioneer leading the transition from analog to digital. We started as a digital signal processing company for high-end applications, and in the last decade, we've focused on the high-volume, fast- growing markets that improve the quality of our lives in the living room, in the office and on the road. We have industry- leading customers and partners worldwide. As a result of these relationships, we have gained a significant market share in the markets that we serve. Our customers include many well-known companies such as Toshiba, Samsung, Sanyo, Sharp and Sony as well as some other companies in the digital camera area, including Konica/Minolta, Concord and Casio. We also have products in cameras made by Vivitar, Kodak, Polaroid and many others.
TWST: You mentioned the transition from analog to digital. Where
are we in that process?
Dr. Gerzberg: Actually, it is happening very fast. I think the
best example of the transition from analog to digital ' which
started to occur several years ago ' was the transition from the
vinyl record player to the compact disk. I don't think you'll
find many homes anymore where music is being played exclusively
on record players. The transition has gained momentum because of
changes in the infrastructure and technology, which is much more
affordable now. In digital cameras, for example, last year in
2002, more digital cameras were sold in the US than the
equivalent number of film cameras. I'm talking about 35 mm
cameras ' not disposable cameras.
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