Mr. Gupta: Aristos Logic was founded about two and a half years ago with a team of 26 people that 'spun out' of Western Digital Corporation, a leading disk drive manufacturer. This team of 26 people had worked together as a team for 12 to 15 years on average, developing innovative silicon for enterprise and desktop storage applications. The technology that we have developed is called an Intelligent Storage Processor, and I want to point out that, in our opinion, our product is the only true Storage Processor available in the industry today. At a very high level, the storage processor delivers two key value propositions; we deliver an order of magnitude higher performance than today's solutions, and second, we provide advanced hooks in our silicon that enable real time storage management capabilities. Our complete solution includes the silicon device and the software for core storage system functionality. Our goal is for the industry to embrace our technology as the storage hardware platform upon which they layer their value added policy and management solutions. We are a fabless semiconductor company based in Orange County, California, and today we have a team of 64 people onboard with a diverse experience base, including storage subsystem design, RAID controller design and silicon design. Our target market is the enterprise storage market, where companies such as IBM, HP, Dell, Hitachi, EMC, Network Appliance and StorageTek are the key players. Our first product, called FibreSlice_, is the initial implementation of our Intelligent Storage Processor technology. Our first silicon is available today, and is fully functional, demonstrating system level functionality. It is being used for development by a number of our OEM customers today.
TWST: What is the marketing like? How do you deliver this to the
customer?
Mr. Gupta: The number of OEM customers in our primary target
market is finite, about a dozen. For an OEM focused business
model, the most effective go to market strategy is a direct sell.
We have a staff of sales and marketing professionals who target
these OEM customers directly.
Tickers included in this excerpt:
For more information call (212) 952 7433. The Wall Street Transcript does not endorse any of the comments made by interviewees, and does not make stock recommendations.