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Company Interview Excerpt
STEVE MATTIOLI - YOTTAYOTTA INC


Full article published: 1/7/2003


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TWST: We spoke for the conference issue a year ago. What has gone on over the past year that you want to focus on?
Mr. Mattioli: It has been a tremendously exciting year for us. During 2002, YottaYotta installed five of our NetStorager' Systems in beta sites. Some have been installed as long as six months. As we come to the close of the year, we expect to have our first customer shipment. YottaYotta has created a solution for our customers that utilizes both storage and networking technology to build the unified storage networks that we at YottaYotta believe will be the future of storage.

TWST: What is it that's getting people to move ahead with your approach even in this tough time where storage interest has dropped off?
Mr. Mattioli: The numbers over the course of the year seem to indicate that storage growth has been relatively flat or slightly down from last year. However, what's interesting is that the capacity purchased has continued to increase significantly. It is the revenue dollars generated that has remained flat, maybe even slightly down. Yet the need for storage today is as high as it has ever been. All we need to do is look around us at the increased use of e-mail, growth of databases and increased reliance on technology. That growth translates into an addressable market of about $8 billion to $9 billion. That market contains many would be customers for our product line. Our beta sites reflect a very exciting cross-section of the market. Each of these customers purchases a minimum of $10 million a year of storage that gets installed even in these very difficult times. All of these sites are customers of some of the finest traditional storage companies in the world ' companies like EMC, IBM and Hitachi to name the three largest. The reason they have chosen to test and implement YottaYotta's solution is that we address problems that the traditional storage vendors cannot solve. Consider that the last thing any large processing or IT shop wants is a new vendor. It's a tremendous cost to bring in a new vendor and it's even more challenging when that new vendor is a startup. Even so, our beta customers have chosen to bring in a new solution, YottaYotta's NetStorager System, because we provide them a strong value proposition and we provide a solution to business problems that impact them in a very significant way. We are confident our beta customers will ultimately purchase our systems so that we start generating revenue beginning in the first quarter of next year. YottaYotta's NetStorager Systems are not simply storage receptacles such as traditional storage vendors provide but a platform that incorporates features that have not been part of the traditional storage environment. Two examples of these features are security at the storage system level and direct storage array to storage array communication over any geographical distance. These features are reality today. In fact, YottaYotta published a press release on December 10 announcing a new world record for disk-to-disk bulk data transfers using standard TCP (Transmission Control Protocol) between locations. To highlight the significance of this achievement, I can use an automobile as an analogy. If the land speed record was 660 mph using a traditional automobile, then YottaYotta's established a new world record of 11,500 mph ' that's roughly 15 times faster than the previous record. This is the order of magnitude of YottaYotta's achievement. In addition, YottaYotta's utilization of bandwidth is the highest recorded ' running in excess of 93%. The point is YottaYotta incorporates more than just traditional capacity storage. We don't believe that the value proposition of a company, especially in this market, can be limited to just saying we do something a little bit faster or a little bit cheaper. We believe you have to solve a significant business problem. Our TCP disk-to-disk bulk data transfer specifically addresses several problems, of which backup is just one. The NetStorager System takes disaster recovery to a new level by providing real-time business continuation. Our systems can be deployed in geographically dispersed locations and yet are managed as a single system. This attribute allows customers to realize a significant cost savings in terms of operational expenses. Operational expenses typically run four to seven times more than the capital outlay that an organization spends on traditional storage. By using YottaYotta, there is a significant improvement to ROI. When you are producing products with more efficient technology today, every dollar of revenue includes about US$0.10 to US$0.12 to the bottom line of that efficiency. However, when you provide a dollar of cost avoidance, saving a dollar on operational expense, that full dollar drops to the bottom line. So, YottaYotta's value proposition is one that incorporates a vision of our customer being able to take advantage of technology beyond traditional capacity and utilize it as a platform for growth that will enhance their business for years to come.

 

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